How can you get more visitors to your website? What can you do to stimulate traffic? Here's just a few ways you need to consider. Many of these you may already be doing; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. While I'm not breaking any new ground here, I've tried to summarize some of the most important techniques.
Search Engine Optimization & Analytics
(also known as SEO) is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.Optimizing your site includes writing keyword rich content for every page of your website. Experts say each page of your site should include 250 words of content to be effective. At a minimum each page within your website design should include a title tag, keyword tags, a description tag, and optimized content to go with those elements.
Search Engine Marketing
Social media marketing refers to the process of gaining website traffic or attention through social media sites, ie: Facebook, Twitter, LinkedIn, Google+, Pinterest. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.
Social media includes web-based and mobile technologies used to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Social media is media for social interaction as a super-set beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media has substantially changed the way organizations, communities, and individuals communicate.
Pay Per Click
Bing.com ads, Goolgle Ad Words. Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites or search engine results with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising. We can help you develop a Google Ad Words and Bing.com campaign and maintain it.
Please call to get a free quote on a project 704.274.2079 - Contact us today or request a proposal and let's start chatting about your project.